The Google Disavow Link Tool: An Explanation
*Irony – A Google Black Hat*
Whether people believe it or not, ‘negative SEO’ does exist in the internet world. Negative SEO, which is also commonly known as Google Bowling, is a dangerous tactic that can easily sabotage your online business. It hits exactly where it hurts, i.e. your online business’s search engine rankings.
With the introduction of Google Panda and Penguin updates, surviving on higher search engine rankings has become a pretty tough task. With so many new factors to take care of, you need to put the extra effort if you want to stay competitive.
Let us first take a look at why there was an absolute need of a Google’s disavow link tool.
The Need for Google’s Disavow Link Tool
Before Google Panda and Penguin, it was a stated and obvious fact that if someone is pointing bad links towards your website, it is not going to affect your search engine rankings. However, it soon became the basis of link-farming and corrupted backlinks. In an attempt to keep things competitive with other major search engines, Google needed to come up with something more detailed, comprehensive and influential.
Google Penguin update came out with a specific task of urging you to improve your website’s backlink, or otherwise, to penalize you by lowering your search engine rankings or to completely wipe it out of the search index. With this approach, Google Penguin is designed to examine and evaluate the entire SEO structure of your website. And this includes internal as well as external links.
It is impossible to have control on links that are pointing towards your website by someone else. This is where Google Bowling or negative SEO comes into play. Many businesses used this negative SEO technique of pointing bad links to their competitors’ websites, for the sake of hurting their website’s search engine rankings. And with the Google Penguin update, it really worked.
In order to counter this negative technique used by many online businesses, Google came up with a new ‘Disavow Link Tool’ for webmasters. So, if you are a victim of Google Bowling, you cannot be put a hostage for such ruthless techniques.
Who should use Google’s Disavow Link Tool?
Any webmaster can use the new Google’s Disavow link tool. However, if you are a victim of Google Penguin update, then you stand out to be one of the prime candidates for using the disavow tool. If you have failed to make other website owners delete all those bad links, pointing towards your website, you are freely allowed to use this tool.
A word of Caution:
With the launch of Google’s disavow link tool, there came a sigh of relief for webmasters and many website owners. However, using this tool also requires some precautionary steps. Matt Cutts repeatedly mentioned the importance of Google’s disavow link tool as only the “last resort” when all other options have failed.
In short, your first approach should always be to ask the website owner to bring down those links. In case of using all the possible means and resources, and still failing, you can think of using the Google’s disavow link tool. It may not prove to be the game-changer here, but this tool is certainly going to help in this regard.
Would you like to join a team of entrepreneurial individuals who are dedicated to making money online? Read THIS